The Quality Score is a measure of how well SocketLabs thinks your outbound email is performing on a score of 0 (worst) to 100 (best).
It is important to note that the score is based entirely on factors relating to your email lists, message content, and use or non-use of best practices.
At SocketLabs we are doing everything that can be done from a technology perspective to improve your deliverability. Your actual results, however, will vary with the quality of your lists, content, and practices. This includes:
- How often you send messages to invalid addresses
- How often your email is marked as spam by the end recipients
- How often your messages are rejected by receiving mail servers due to their content
- How often our custom designed content analysis engine detects possible spam messages
The Quality Score takes into account these factors that are out of our control and estimates a score to help indicate when there may be room for improvement.
The score is recalculated on a daily basis and takes into account a rolling period of activity.