Audience Score

The Audience Score is one facet of StreamScore. This score is a result of the practices used to collect recipient email addresses and the level of maintenance you perform on existing recipient lists/addresses.

Factors that could impact your Audience Score:

• Generating a high bounce rate caused by sending messages to addresses that mailbox providers have indicated do not exist.
• Sending to email addresses that have expired or contain a typographical error.
• Poor list collection practices leading to hard bounces and poor recipient engagement (i.e., low opens/clicks and high spam complaints).
• Lack of a regular list hygiene process to remove invalid addresses, spam complaints and unsubscribes, or sending infrequently which can lead to a spike in hard bounces when you do send.