Step-by-step guide for creating a drip campaign in SocketLabs
To send out a single response, such as a Welcome message:
- 1. Create the email content / template in the designer
2. Create an empty recipient list
3. Go to Drip Campaigns, Create a New Campaign
4. Attach the Email Content - this is the Template
5. Name your campaign for your use - i.e. engagement1st week
6. Add the subject line for this email
7. Attach the empty recipient list
8. Select the minute timing for when the email will be sent once the recipient is added to the list
9. Add your Sender Profile
10. Click CREATE
11. Click the "play" button (right pointing triangle) when you want to activate the campaign
12. Add email addresses to the recipient list when you want them to start the drip
To set up a series of emails to send at specific intervals:
- 1. Set up all of your creative – Template2, Template3
2. Create a drip campaign for each mailing you want to do – mailing 2, mailing 3
3. Attach the same empty recipient list to each drip campaign
4. Add the timing for each mailing (1 day, 7 days, etc. but in minutes)
5. Click the "play" button (right pointing triangle) when you want the campaign to be active
6. Add email addresses to the recipient list when you want them to start the drip
As you add contacts to the recipient list, each segment will be triggered for each time segment.