The Engagement Score analyzes how recipients are interacting with your email.
The Engagement Score is one facet of StreamScore. It mirrors the engagement-based decisions used in anti-spam filtering technology to identify its impact on inbox placement.
Factors that could impact your Engagement Score:
- The emails you send are not expected by the recipient, sent too frequently, or timed poorly, and therefore receive negative engagement (i.e. spam complaints, unsubscribes, etc.).
- There may not be a clear call to action in your email and there is no clear value for the recipient.
- Your email may be too generic and not personalized to each recipient.
Engagement tracking must be configured for this score to be calculated. Learn how to configure engagement tracking here.