Engagement Tracking Report

You have set up your Engagement Tracking and you want to analyze your results.

In your Control Panel, go to Reports -> Engagement Tracking -> View the Report. You can adjust the start and end date for the report to specific days or use the Quick Date feature to see the last two days (default), last 7 days, last 14 days, last 30 days, last 60 days, or last 90 days (max).

You may choose to view All Records of the events (opens, clicks, unsubscribes) including if a customer opens the same email multiple times or clicks the same link multiple times, or you may choose First Events Only, showing only the first time the customer opened your mail or clicked on your link.

You may choose to view one particular mailing identified by your Mailing ID. You can select it from this drop down menu.

When you have your parameters set up, click Update and you will be able to see your various events displayed on the graph. To see a Detailed Report, click on the button that says "Detailed Results" found in the lower right corner of the graph.

In your Detailed Results report, you will have several columns of data:

The column headings are ServerID, Date Time, Message ID, Mailing ID, Original Recipient, Event Type, URL, and Remote IP.

  • Server ID = your SocketLabs Server ID. You may have one or more servers in your account
  • Date Time = the Date and Time that the engagement event occurred
  • Message ID = the unique message ID for that message
  • Mailing ID = the name of the mailing group as defined by your application or the name you gave to the mailing in the Marketing Tools
  • Original Recipient = the email address of the person who received your mail
  • Event Type = the numerical value for the event type.
    • 0 = clicks
    • 1 = opens
    • 2 = unsubscribes
  • RemoteIP = the IP address of the recipient's server