Google Analytics Tracking extends SocketLabs’ click tracking functionality by automatically appending query string values compatible with Google Analytics when linking to your site.
Your Google Analytics or other compatible tracking script on your website will be able to determine that the click came from an email message and identify your message's Mailing ID.
To append the query string values, the following conditions must be met:
- Click Tracking must be turned on AND Google Analytics Tracking must be enabled.
- A URL is present in the message for the query string to be appended to.
- The following UTM parameters cannot already be configured in the URL:
-
- utm_source
- utm_medium
- utm_campaign